Zain Fintech (Zain), the financial services arm of Zain Group and a leading provider of innovative technologies and digital lifestyle communications operating in eight markets across the Middle East and Africa, has launched the ‘Bede’ Digital Wallet in Sudan.
The safe and secure platform will empower Zain customers in Sudan to carry out a wide range of financial transactions directly via their mobile phones, without the need for a traditional bank account or card. Significantly, the service is designed to work across different phone types, including basic feature and smart phones, catering to the needs and requirements of the Sudanese community.
The initial launch phase of the service includes core transactions such as money transfers, airtime top-ups, bill payments, merchant purchases, and cash deposits and withdrawals through a broad network of certified agents operating across neighborhoods and market locations.
The launch ceremony held in Port Sudan was attended by representatives of the Sovereign Council, federal and state ministries, ambassadors, Zain management, as well as industry specialists, banking partners, and media representatives.
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Malek Hammoud, Zain Group Chief Investment and Digital Officer,commented, “The launch of ‘Bede’ marks a major leap towards achieving digital transformation, enhancing financial inclusion, and empowering families, women, and youth in Sudan. The wallet’s role is to simplify everyday financial interactions and support citizens’ daily lives. Bede has already been successfully deployed in Bahrain and the dynamic platform has gained a strong reputation for its efficiency, ease of use, and high reliability. We expect to replicate this performance in Sudan and other Zain markets.”
Hammoud continued,“Bede aims to allow everything to be made in the palm of one’s hand, catering to consumers’ lifestyles and emerging demands beyond basic telecom services. The introduction of Bede in Sudan represents a major step in Zain’s strategic ‘4WARD-Progress with Purpose’ aspirations to expand its regional leadership in the fintech arena, supported by our footprint, customer base, and leading technologies.”
The rollout of Bede in Sudan is set to occur in three phases. The first involves the initial offer of the service, while the second phase incorporates its integration with additional banks in Sudan and the addition of services, including electricity purchases and access to various government transactions. The third phase will introduce banking services, international remittance services, savings and financing products, and full interoperability with all banks operating in Sudan.
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Bede operates under robust strategic partnerships and in full alignment with the policies of the Central Bank of Sudan, which regulates and supervises digital wallet activities through clear legal frameworks and governance policies. Several banks oversee the management of Bede’s trust accounts, ensuring accurate settlements and transparent financial reporting.
Bede complies with national standards for anti-money laundering, anti-corruption, customer data protection, and financial transparency, with the wallet also offering a secure and integrated digital financial experience that prioritizes data security and user privacy.
