Users' relations with electronic devices and technology are ever-expanding, disseminating access to social media platforms and smart applications daily. As users engage in the sharing of photos and videos with friends on Facebook or Instagram, they are withdrawing from an environment based in reality and thus better suited for joy and gratification.
Over this period of the year, billions of Internet users are increasingly reliant on the opportunities of this festive period to either shop, watch movies, travel or combine all of the above. Ever mindful, relevant brands seek to take advantage of this seasonal demand in order to enhance their digital advertising and generate their highest yearly sales and profit figures, all while collecting and analyzing data to better understand their customers’ behavior. Technology companies know that the number of users of electronic devices always increases at this time of year.
Some internet users consider the holidays a perfect time to sit down with family and escape the throes of technology and networking sites, substituting screens with the bright faces of the people around them. This is your chance to ease off from work pressures and online accounts.
The new year provides a great opportunity to sit down and list our important goals for the year ahead and how to achieve them without resorting to virtual interactions.
Based on informative studies, a purposeful move away from technology and the Internet may have a significant positive impact on users at all levels, both psychologically and morally. Indeed, those who spend more time with nature and engage in activities with the family consistently show more productive activity when returning to work compared to those who maintain their daily technology-centric, screen-focused routines.
In addition, benefits arise from striving to reduce the use of mobile phones and their distracting notifications. Those finding this more difficult can, try to use the phone as little as possible during the day, even putting such smart devices and all electronics (tablets and computers) in one place out of sight. In the years to come, new technologies can emerge and be enjoyed that enhance physical and mental strength, promoting health and happiness.
Ease Back from Technology and Recognize Its Downside
Despite all the technological solutions and advantages that were implemented in order to facilitate business and provide flexible connectivity, their excessive reliance may indeed negatively affect the user. Limiting the usage of mobile phones has multiple advantages and benefits, most notably the alleviation of stress and symptoms of depression and loneliness. Moving away from internet-related devices can reinvigorate positive human brain activity and experience.
And moving away from the online world allows us to connect directly with nature and take advantage of the beauty that surrounds us. This completely different lifestyle can enhance both our presence and relationships with others as we jettison the small screen.
Massive Data Flow at the End of the Year
Technology companies are making millions of dollars as the flow of data among users increases; Google alone is expected to earn $53.47 billion in the 2022 holiday season. Facebook, YouTube and TikTok apps experience a huge flow of data during this period each year, making it imperative for companies to maximize their efforts to upgrade their service levels and meet users' seasonal needs worldwide.
According to statistics, 64% of users intensify their use of mobile phones during the holidays, and this phenomenon has increased precipitously since the pandemic. According to recent research, users' online shopping expenditures reached $11.3 billion during this period, due in part to massive online offers. In this context, the technology sector produced about $142.5 billion in sales in 2021, with companies allocating about $11.64 billion for digital advertising.
Despite long shopping lists and activities during the holidays, we can primarily choose to focus on family activities and enjoy this “away” time to activate the brain, rest our eyes and clear our minds, taking time to capture the photos and the memories that give us so much inspiration away from our technological devices.
