Hewlett Packard Enterprise (HPE) has announced the opening of a new regional sales center of excellence (CoE) in Cairo, Egypt, to serve the Middle East and Africa region. The sales hub will build on strong growth opportunities in the digital economy and will respond to customer demand for secure connectivity, remote work solutions, data analytics capabilities and as-a-service solutions. HPE will also launch an accompanying recruitment drive in the region.

The new Cairo sales CoE hub has been designed to deliver a scalable and competitive site focusing on innovation and skills, as part of HPE’s long-term commitment to Egypt. The hub will provide an engine for career development and will foster future leaders in the region. HPE will build on and deepen its ongoing collaboration with local universities and research institutes in addition to the technology and entrepreneurship centers in Egypt to recruit graduates and develop local expertise and capabilities for the technology sector.

As part of the expansion, planned new hires for the Cairo sales CoE are expected to nearly double HPE’s current sales resources in Egypt. HPE will also create new positions for apprentices, early careers and experienced hires to start work at the new hub. Graduate hires will work across sales, presales, sales supporting functions and channel, participating in a structured training program, including a two-year Sales Academy. Upon completion they will be able to move across various sales roles in the region. 

“The opening of the Cairo Inside Sales Center of Excellence highlights our commitment to Egypt and its incredible talent pool,” said Raif Abou Diab, managing director, Gulf & Levant, HPE. “Egypt is vibrant, innovative and growing, so is well aligned with our business and our culture. HPE continues to focus on investing in growth and bringing together the brightest minds, creating a rewarding workplace that cultivates talent and advances the way we live and work.”

In addition to supporting digital transformation across the region, the Cairo sales CoE will also allow HPE to provide focused support and solutions for customers to help them tackle technological and business challenges resulting from COVID-19. HPE is accelerating its edge-to-cloud strategy to provide a true distributed cloud model and cloud experience to allow customers, in Egypt and beyond, to extend connectivity to branch locations and to deliver secure remote working experiences.


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