Safaricom Ethiopia has switched on its network and services in Hawassa, Assela, Jigjiga, Sodo, and Dilla, growing its network footprint across the country to 21 cities. New customers in these cities will be able to purchase SIM cards for 30 birr (Sh68), choose their preferred numbers, buy airtime and access dedicated customer support at the Safaricom Ethiopia branded shops in their respective cities.
“We are excited to expand our coverage into Hawassa, Assela, Jigjiga, Sodo and Dilla, with more cities set to join the growing Safaricom Ethiopia family. We are also delighted to have expanded our services into more regional states,” said Anwar Soussa, Safaricom Ethiopia CEO.
When customers join the “07” network, they will get a welcoming package (Gursha) of 700 MB of data, 35 minutes of Safaricom-to-Safaricom voice calls and another 35 minutes of voice calls across all networks, which is valid for 30 days.
The “07” network launch in the five additional cities brings Safaricom Ethiopia’s current network footprint across the country to 21 cities, including Dire Dawa, Harar, Haramaya, Adama, Bahir Dar, Bishoftu, Mojo, Debre Birhan, Awoday, Gondar, Addis Ababa, Sebeta, Dessie, Kombolcha, Jimma, Shashemene, Dilla, Sodo, Jigjiga, Assela and Hawassa.
Through this network expansion, Safaricom Ethiopia is engaging customers on its products and services through Below-The-Line (BTL) activations in universities, open markets, distributor shops, and roadshows in all 21 cities. Safaricom Ethiopia generated Sh98.3 million in revenue in its first month of operation. Safaricom Plc CEO Peter Ndegwa added that the company has invested $598 million in Ethiopia operations and is encouraged by the early uptake of services in the new market.
