Cell C, a South African telecommunications company, appointed Jorge Mendes as its new Chief Executive Officer, starting on July 1, 2023. Mendes is expected to steer the mobile operator towards achieving remarkable growth and profitability in the coming years.
Mendes will take over the role previously held by Douglas Craigie Stevenson, who has led the company since 2019. The appointment of Mendes follows the recent recapitalization of the telecom company, which aimed to reduce debt, ensure operational liquidity, and establish a sustainable path for future growth and success, as stated by the outgoing CEO.
With over 25 years of experience in the telecommunications sector, Mendes brings a wealth of industry expertise to his new position. Joe Mthimunye, chairman of Cell C, believes that Mendes has a proven track record of driving growth and profitability even in challenging market conditions. As the incoming CEO, Mendes will face the task of enhancing the company's competitiveness in the South African telecoms market, where it contends with major players such as Vodacom, MTN, Telkom and Rain.